Digital Marketing and Communications Essay Example | Topics and Well Written Essays - 2000 words

Digital Marketing and Communications - Essay Example This research will begin with the statement that today, the World Wide Web has thrived and expanded during the last few decades. Subsequently, the Social Media environment has grown and is gaining a rising amount of users. Hence, it becomes even more essential for a business to adopt and use Social Media to be tied closer to their customers. They require changing their thoughts from traditional working methods to the adoption and use of Social Media with the maxim â€Å"Be located where the customers are†. In the ever dynamic business world, Social media provide marketers with a voice and a way to communicate with customers and potential consumer. This can be attributed to the increasing knowledge and use of various social media. The social media are becoming one of the main sources of information for customers around the globe. Users are preferred conducting a quick online search for most the things they want, as opposed to turning the pages of newspapers and directories. Soc ial media personalize the "brand" and help marketers to spread their message in a more relaxed and conversational way. Social media are an experience that has become an essential aspect of the marketing mix and revolutionizing the way marketing companies interact with customers. The information has impacted on the business and improved their performance and the ability to achieve the objective through competitive advantage.